this is why you don't bring an american brand to england.

Now a rummage sale at American Apparel sounds like a godsend, ja? 20,000+ people in England thought so too, according to the Facebook event page. From what I've gathered, AA made little effort to control the crowd outside their London store and it resulted with this:



Maybe I'm just a pussy-footed Hong Kong girl, but I think that looks pretty frightening. There were no barriers, no security or staff to control the tsunami of bargain hunters, so it's not surprising it ended so badly. Apparently only thirty people got into the store before the rummage sale was shut down by the police (who should've been there to begin with). I guess American Apparel knows they've screwed up big time, because they recently updated their event page:


Yikes.