Showing posts with label american apparel. Show all posts
Showing posts with label american apparel. Show all posts

Wednesday, 9 June 2010

them lace tees look tasty.

Being an ignorant Hong Kong born and bred child, I was only exposed to American Apparel last summer and did not truly appreciate what an amazing brand it was. I did not appreciate my cousins' employee discount at the time either. I did not party and rush over to the promotional store when it opened in Lane Crawford either.

I only realised what an amazing brand it was - is - after all of these amazing opportunities escaped me.

High waisted bull-denim pencil skirts? High waisted swim shorts? Big slouchy jackets? These are all things that are hard to find here- at the moment we're big on drop crouch pants, layering (as always) and it's raining too much to even consider pulling out a twopiece. I was wandering about on the AA website, as I'm prone to doing when I'm bored, and clicked on a button that never really interested me before because it seemed so overdone. This button read 'Lace'.

And now I really, really want not just one lace shirt, but two. (For anyone looking to buy me a birthday present, they're specifically the Jacquard Lace tee in navy and El Salvador in nude). Here are some images of people I thought looked amazing wearing them.




Friday, 2 April 2010

this is why you don't bring an american brand to england.


Now a rummage sale at American Apparel sounds like a godsend, ja? 20,000+ people in England thought so too, according to the Facebook event page. From what I've gathered, AA made little effort to control the crowd outside their London store and it resulted with this:



Maybe I'm just a pussy-footed Hong Kong girl, but I think that looks pretty frightening. There were no barriers, no security or staff to control the tsunami of bargain hunters, so it's not surprising it ended so badly. Apparently only thirty people got into the store before the rummage sale was shut down by the police (who should've been there to begin with). I guess American Apparel knows they've screwed up big time, because they recently updated their event page:


Yikes.